Open Theory is a design strategy agency built for the AI era. We help AI companies think clearly, design with intent, and build products people actually understand.
Three ways we embed into your work — from high-level strategy to hands-on execution.
We partner with AI companies to shape how their products think, feel, and communicate. From positioning to product principles, we help you build a coherent design vision that scales.
Access a curated network of senior designers who understand AI products. We match the right creative talent to your team — embedded, on-demand, or project-based.
We build bespoke AI tools for your internal teams — designed around how your people actually work. Proprietary frameworks, custom interfaces, and systems that compound over time.
We start with deep discovery — into your product, your users, and the assumptions your team holds. Most design problems are strategy problems in disguise.
We define clear principles, patterns, and frameworks that align your team and guide every decision — from interface choices to product positioning.
Strategy is only as good as its execution. We embed into your workflow, bring the right talent, and build tools that make your teams faster and sharper.
We don't build dependency. Every engagement ends with your team more capable — better systems, sharper thinking, and the tools to keep compounding.
Whether you're an AI company finding your design footing, or a team that needs the right people fast — we'd love to hear what you're working on.
hello@opentheoryai.com